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One thing that always seems to get overlooked is your business’s social media profiles.

I’m sure you’ve very well noticed that as the social media landscape has matured. Customers now interact with brands via social media to purchase products, enter contests, and get support regularly. 

Social media has become an essential part of your business’s brand and maybe even how some consumers solely view and interact with you.

For others, such as influencers, their business’s social media accounts may be their only public brand.

Yet, it’s common to treat these accounts just like any other account. The account was created, given a password, and that’s that. 

Though, have you ever thought about how it could impact your brand and reputation if someone got ahold of your social media accounts? 

Unfortunately, this isn’t only a theory anymore, as it has happened to some brands already.

If someone did compromise your social media account, they could:

  • Steal personal or business information
  • Post on your account to use your businesses trust and authority to push scams or promote groups or ideals your business doesn’t endorse or associate with
  • Post messages to intentionally harm your business or harm a customer or vendor you do business with
  • Harass or scam your customers via direct messages
  • Use this account to login to other accounts your business has (if you use a social media account to log in elsewhere), such as how you can use your Facebook or Google credentials to log in to other services
  • Change the recovery credentials and hold your account for ransom

So, how can you protect your social media accounts? Here are a few things you can do to get you started. 

Passwords and MFA

Of course, the first obvious one is to make sure you’re using an excellent password – or better yet – a passphrase. And don’t use the same password as you do elsewhere.

Also, if 2-factor authentication – also called a second-factor token, 2FA or MFA – is supported by the social media platform, set it up! It may not be enjoyable at times, but it will save your account if your password is ever compromised.

Review how to recover your account.

When was the last time you checked how to recover your account? The process to recover your account should be well known, in case you need it. 

Also, don’t use the same email for your social media accounts for business if you can. That way, if your business email address is compromised, your social media accounts can’t be as well.

Review what’s connected to your account and who can access it

Do you use the account to sign in anywhere else? Or is this account connected to any others via an API or token?

Review what other accounts and apps are connected and if they’re no longer necessary, disconnect them!

Also, who in your business has access to your account? Reducing this to the smallest group possible minimizes the number of people who could potentially compromise the account.

Review platform privacy and security settings.

Sometimes privacy and security settings can change quickly or without much notice. 

Review what privacy settings are available and how you have them set. When you review again, check if any settings you were using are now gone or if there is a new one you should start using.

Keep personal information out.

Don’t leave your or your customers’ personal information in social media accounts. 

If your business needs to obtain customers’ personal information, ask them to transition to a more secure communication method.

Monitor your social media accounts

Unfortunately, cybersecurity is not something you can set and forget. Once you’ve gone through your accounts and reviewed and secured them, you should regularly do it again.

Continually reviewing your account and its settings for signs of something not right is how you’re going to avoid a preventable compromise. 

Also, the news will sometimes cover new security threats to social media accounts. If they do, take note and check if your account is vulnerable. If so, take any action your social media platform recommends.

Those are just a few of the things you can do to keep your social media accounts secure. However, they’ll give you a good start to ensure your social media accounts are protected.

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